The survey of YZRCA Company’s Market Research Center shows that wool sweaters, as a branch of the clothing category, should focus on branding, personalization, and adapting to market requirements in design and development. The design concept should be based on the most suitable combination of raw materials to reflect the physical characteristics and style of wool sweaters and different styles should be used in different combinations rather than the blind pursuit of a single raw material.
From the overall analysis of market sales data, with the improvement of consumer consumption level and spending power, the sales of woolen sweaters are gradually increasing, and at the same time, the purchasers of woolen sweaters are also showing a trend of rejuvenation. In upscale shopping malls, wool sweaters are highly regarded despite their high prices. These phenomena show that there is still room for further improvement in the wool sweater market, while the competition pattern will also change. The key lies in the fact that woolen sweaters must highlight their popularity characteristics, because once a style is not popular in the market, it may face the risk of being eliminated, leading to a backlog of inventory.
According to the 2023 Sweater Industry Survey Report, for a long time, many knitted garments are monotonous in color, mainly dominated by dark and grey-containing series, with insufficiently rich color layers, less updated fabric organization and design changes, and a lack of innovative awareness and integration of fashion elements, resulting in products that are mainly focused on middle-aged and elderly consumer groups, and a relatively narrow market for the consumer group. However, there are no significant changes in this regard, lace, hollow, jacquard, sequins, and other craft techniques are widely used in the design of wool sweater brands.
The wool sweater OEM market has great potential but also faces fierce competition. In order to stand out in the competition, enterprises need to focus on innovative design, combined with fashion elements and trends, and constantly push forward to meet the needs of different consumer groups and expand a broader market share. In the ever-changing market environment, adapting to market demand and maintaining a competitive advantage will be key factors in the success of wool sweater OEM enterprises.
