According to the analysis of the report “Woolen Sweater Market to Accelerate from 2023 to 2029”, the global woolen sweater market size is expected to gain high growth at a CAGR of 8.3% from 2023 to 2029, based on the following market trends.
- Rising consumer preference for natural and eco-friendly fabrics
With the popularization of the concept of sustainability and environmental protection, consumers are increasingly concerned about natural and environmentally friendly fabrics. Wool, as a natural animal fiber, will be welcomed by consumers. This is also an important reason for the growth of the wool sweater market.
- Rising demand for warm clothing in the fall and winter climate
As we enter the fall and winter seasons, consumers’ demand for warm clothing increases significantly. Wool sweaters and cashmere cardigans have excellent warmth-retaining features and will become the choice of many consumers to add or update their fall and winter closets.
- Fast fashion brands actively lay wool sweater product lines
Fast fashion brands such as H&M, ZARA, and Forever 21 are actively expanding their wool sweater product lineups and launching related products at a price range acceptable to young people. This also provides more choices and convenience for mass consumers to get in touch with woolen sweaters.
- High-end woolen sweaters are becoming the new favorites of luxury goods.
Tier 1 luxury brands such as Burberry and Lavender Purple saw significant growth in wool sweater sales in 2022. High-end wool sweaters are becoming a new growth point in the luxury market. There is also a certain amount of replaceable demand among luxury consumers.
- Thick and warm models and long wool coats will become the mainstream of design
In terms of style design, considering the fall and winter weather, thick and comfortable cashmere cardigans and hooded wool sweaters will become mainstream. Long wool coats are popular among young people because of their novel design and warmth-keeping function.
To sum up, there is a vast growth space for the fall and winter wool sweater market in 2023. Relevant enterprises should seize the market opportunity, expand production capacity, and carefully design wool sweater product lines that combine warmth and fashion to meet the diversified needs of consumers.
